Logo Design and Layout Stages

DESIGN STAGES

Audience:
The logo that I designed is directed towards the students and faculty of AWC.

Using Gestalt:
Gestalt means "whole" in German. In order to be considered gestalt the logo has to have certain qualities such as, closure, continuance, similarity,  proximity, and alignment. The @ symbol was an interesting symbol to work with because it automatically created continuance because of it's shape, the tail sort of guides the eye automatically to words and it creates closure after you finish reading the words. For the letters I used this "block" like font that I came up with. The letters all had similarity in the shape and were aligned in the tail of the @ symbol.


LAYOUT STAGES

GESTALT NAME INITIALS 

LOGO SKETCH 

                          SKETCH ROUGH                                                        SKETCH FINAL